I have actually heard Marketing Professionals – Digital Marketing Professionals, say that SEO is dead. I had to think for a moment, what did I miss? That is just crazy thinking. SEO is not dead. Simple two dimensional analysis of keyword terms should be dead it is just inadequate. But I see it all the time.
What I am saying that among all the marketing malpractice I see out there, part of which is what i cal 2D SEO. “Digital Marketers” are using one tool to try to figure everything out for their client. Half the time (probably more than that) they get a results that they don’t fully understand. So what should you be doing? Assuming you have mapped out the right buyer persona and you are using tools like Keyword XP, SEO SpyGlass, SEMRush, SpyFu. Screaming Frog SEO Spider (long name great tool) you are looking at the overall challenge in a very 2D way. Humans are very complicated, almost unpredictable, understanding what they are looking for, how they are looking and when is the reason we at DNA use so many tools. Just like one camera will not be able to get every angle in an action shot, one tool can’t possibly capture the buyer behavior of your prey. I mean prospect :-).
Without getting the proper keyword mapping down and of course I am talking about the Latent Semantic Indexing LSI of keywords, in order to create valuable content that get’s on your targeted prospects radar.
Keep on thinking SEO is dead, you will lose.
If you would like to discuss this further, just drop me a line. I love talking about this.