What do you know about digital marketing? Are you fluent in the acronym rich, data analysis world that has replaced traditional advertising?
If you want to learn what digital marketing is, what it could be for your business, and why it matters, then this article is a must-read! We will give you all the tools you need to decide if digital marketing is the right fit for you and your business!
What is Digital Marketing?
The term digital marketing was first used in 1990 as a way to separate marketing done on the internet from campaigns done through traditional means. Digital marketing covers all advertising done through online channels like social media, mobile apps, email campaigns, search engines, video production services, and more!
As the world wide web continues to expand, online advertisements’ options and opportunities will keep growing to meet new needs. The top categories in digital marketing are:
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing
- Content Marketing
- SMM (Social Media Marketing)
- PPC (Pay Per Click Advertising)
- Affiliate Marketing
- Email Marketing
What are Digital Marketing Services?
Marketing has changed more in the past decade than in the previous century! While companies used to market through television and print ads successfully, it’s all about the internet these days.
Digital marketing services include a comprehensive look at your web design, provide you with expert SEO services, social media marketing campaigns, and more! Each business has its own target audience, which won’t be available on every platform.
Still, enlisting the help of digital marketing experts can help you better understand where to reach your customers best and how to market to them effectively!
What can a Digital Marketing Strategy Do for You?
Do you want to grow your business, reach new audiences, and increase revenue? The easiest way to quickly and effectively boost your performance is by creating and implementing a digital marketing strategy with your specific goals in mind!
The top three ways a digital marketing strategy will serve you well are:
- Increase website traffic
- Boost your brand awareness
- Improve revenue streams and conversions
Additionally, a digital marketing strategy can drive brick-and-mortar store traffic, if applicable, which means more business for you both instore and online!
Why Does Digital Marketing Matter?
It’s no longer enough to run unfocused digital ad campaigns or skip digital advertising entirely. The internet is becoming more entwined with everything people do, so it’s critical for your business that you let people know you exist!
So, why is digital marketing important to your business’s success and longevity?
- Reach people where they spend their time and money
- Level the playing field for big and small business
- Target the audiences most likely to do business with you
- Create targeted, personalized advertisements
- Collect analytical data and learn about your customers
- Scale your campaigns as needed and adapt to current events
- Generate better ROI (return on investment)
Where to Start
Do you currently have a digital marketing strategy in place? If you don’t, consider reaching out to industry experts to understand better what services could serve you best and improve your business!
For more insightful articles about digital marketing and to stay up to date with industry trends, check out our blog! To boost your business and learn more about how digital marketing services can help you, contact us!