We are DNA Digital Marketing.

It’s a different world today. The rampant and rapid spread of Covid-19 has changed daily life for virtually all of us in the developed world and beyond. Apple has announced that the company is donating 10 million masks to the medical community in the United States, and millions more for the European areas hit hardest by the COVID-19 pandemic. Royal Philips, a global leader in health technology, announced an increase in the production of critical care products and solutions to help diagnose and treat patients with coronavirus. Hewlett Packard committed to donating millions of dollars in technology and support to help students, families, and communities. Furthermore, HP’s President and CEO Enrique Lores issued a call-to-action to companies and business leaders to step up and help in overcoming obstacles during the coronavirus crisis. Companies are invited to join the World Economic Forum’s COVID Action Platform, among many other groups, companies, associations, and charities to respond to the world’s greatest needs during the spread of COVID-19. Individuals are offering up their best tips and advice for staying sane, healthy, and calm during this unprecedented time pandemic. Here at DNA Digital Marketing, we are in the thick of it, as well. We are very fortunate, in that much of our work can be done virtually - from anywhere we have a computer and the Internet. But while we can work “sheltering in place,” many of our clients cannot. They offer products and services that require face-to-face interactions. Their businesses are shuttered. We are working with our brick and mortar clients to create alternative business models and creative options to help them weather the storm. It’s difficult, to say the least. Each of us is likely struggling in multiple areas - family relationships, job worries, health concerns - during this time. There are no easy answers. We are all doing what we can to get through this day, in the hopes that we have done our best to “flatten the curve,” keep our loved ones safe, and survive economically once we get to the other side. Thank you for doing your best, whatever that is. We will get through this and we will do it together. Stay safe - God bless


Design that is as frictionless as possible for our client's audience. Creating content designed to bring prospects to you. Creating pre-qualified leads that turn into sales.


Leveraging your competency and finding the best path to connecting that with customers who value it.


Optimizing all the digital tools to connect our clients with buyers.


Connecting our clients with new fans and potential customers. Igniting delight within present use customers fermenting loyalty and referrals.

How we work.

1 We start with a marketing audit. We map out the terrain. What that means we dive deep into your company's presence. What have you been doing, who have you been selling to, who should you be selling to and what are the numbers. We look for opportunities in every recess of your firm's value proposition. We create a 3 dimensional buyer persona that depicts what your ideal customers look, act and behave like. That is when the magic happens.

2Based on what we find in the marketing audit, we collaborate with you to decide what direction your company needs to go in order to maximize revenue growth. That is what it is all about and why you have hired DNA in the first place. Our goal is to match and attract customers who value your core competencies and your offering.

3 We create a framework and process that is scalable and repeatable, time and time again. We take what we have learned and the direction that we have decided to go in and we drive the marketing function as far as possible. We drive it right into the sales department's open arms. Not a marketing qualified lead, not a sales lead but something new. We bridge that infamous age old gap between sales and marketing to create something more 21st century. A fully qualified lead. This is why we are often referred by the sales people we have worked with. We enable the sales cycle to speed up, that makes more money for the company.

Digital Marketing Services

Digital Marketing in Rochester

DNA Digital Marketing is dedicated to growing the revenue of our clients by using a growing portfolio of digital marketing tools.

Inbound Marketing

In the 21st Century, people have the  power to find what they are looking for. Inbound marketing is a business methodology that attracts new customers to your website with valuable content and experiences tailored to their search. People do not want to be interrupted with messages that they were not interested in. Inbound marketing on the other hand provides answers to queries. It helps satisfy a person's interests and lets the seeker be found by you. We love this part: Inbound Marketing has a higher ROI than outbound techniques. Talk to us at DNA Digital Marketing on how inbound marketing can grow your revenue today.

inbound marketing, lead generation, sales, Ad agency services, advertising company services

SEO Strategy

If a search engine does not see your website, you virtually do not exist. Understanding your ideal prospect & customer and the different ways they maybe looking for your goods or services is a fundamental tenet of SEO Strategy and we at DNA Digital Marketing excel at it. We delve deep into the keyword treasure trove that is relevant to your industry and business. Using the most sophisticated and up-to-date tools available to tease out those keywords that will bring in your prospects. Creating the right kind of content that will show up on your prospect's radar as if it were a beacon. We would be happy to talk to you about how we can grow your revenue with SEO.

SEO, Technical SEO , schemas, microformats, full service agency, full service advertising agency services, advertising marketing services

Technical SEOMaking it easy for Google