We are DNA Digital Marketing.
Design that is as frictionless as possible for our client's audience. Creating content designed to bring prospects to you. Creating pre-qualified leads that turn into sales.
Leveraging your competency and finding the best path to connecting that with customers who value it.
Optimizing all the digital tools to connect our clients with buyers.
Connecting our clients with new fans and potential customers. Igniting delight within present use customers fermenting loyalty and referrals.
How we work.
1 We start with a marketing audit. We map out the terrain. What that means we dive deep into your company's presence. What have you been doing, who have you been selling to, who should you be selling to and what are the numbers. We look for opportunities in every recess of your firm's value proposition. We create a 3 dimensional buyer persona that depicts what your ideal customers look, act and behave like. That is when the magic happens.
2Based on what we find in the marketing audit, we collaborate with you to decide what direction your company needs to go in order to maximize revenue growth. That is what it is all about and why you have hired DNA in the first place. Our goal is to match and attract customers who value your core competencies and your offering.
3 We create a framework and process that is scalable and repeatable, time and time again. We take what we have learned and the direction that we have decided to go in and we drive the marketing function as far as possible. We drive it right into the sales department's open arms. Not a marketing qualified lead, not a sales lead but something new. We bridge that infamous age old gap between sales and marketing to create something more 21st century. A fully qualified lead. This is why we are often referred by the sales people we have worked with. We enable the sales cycle to speed up, that makes more money for the company.