Marketing has changed forever with AI
Smarter Campaigns, Better ROI
Artificial Intelligence — this phrase has reverberated through boardrooms and digital war rooms for years, creating a near-mystical aura. But as we step into 2024, let’s cut through the mystique and get to the point: AI is the linchpin of any effective digital marketing strategy. It’s not about machine over human; it’s about machines enhancing humans.
“We look at technology to help bolster the teams and intelligence that we already have.” Beth Mach Chief Consumer Officer, TrueCar, Inc..
Automating the Mundane
A marketer’s creativity is often stifled by the sheer volume of repetitive tasks. Whether it’s email segmentation or A/B testing, these routine activities eat into your precious time. They wear at you, teeth and bone. AI tools can take over these mundane but crucial tasks, automating them to a level where human intervention becomes minimal. AI will also surprise you with its insights. Work with AI as if you were working with a very, very competent co-worker.
So what will you do with all that free time?
Maybe strategize on capturing the next big market, learn how to play guitar, spend time with your family or do anything you want. Freedom has a new face.
Data-Driven Decision Making
Data is gold, but raw data is just the mine—you need to do the digging. Dig deep and refine it to see its true value. That’s where AI algorithms come in. Through predictive analytics, AI can assess past consumer behavior to forecast future actions. Imagine knowing that a segment of your audience is likely to respond to a particular type of content or promotional offer based on a color. That’s not just a hypothesis; it’s almost a certainty. And in a world swamped with uncertainties, a sure bet is worth its weight in - yes you guessed it, gold.
Sentiment Analysis and Brand Management
Remember the last time someone ranted about your brand on Twitter? With AI, those rants can be quantified, categorized, and even responded to in real-time. Sentiment analysis algorithms crawl through social media platforms, reviews, and forums to give you a mood map of your brand. No need for gut feelings; the numbers don’t lie.
Hyper-Personalized Campaigns
Generic is out; bespoke is in. AI algorithms analyze data points—from user behavior to personal preferences—to create targeted marketing messages. Imagine sending a personalized promotional offer to a customer based on their recent activity on your eCommerce platform. This isn’t a broad-cast; it’s a hand-written invitation delivered in-person aimed at conversion.
Content Creation and Curation
AI is not only about numbers, either. It’s also about words, images, and videos. Advanced AI tools can now generate content, from simple product descriptions to complex blog articles. While human creativity isn’t going anywhere, AI can fill in the gaps, allowing your team to focus on strategic con-tent that requires the human touch. The more you interface and experiment with AI, the higher the quality of your output.
Voice and Visual Search Optimization
With the rise of voice assistants and visual search, AI can help marketers optimize their content and websites accordingly. AI tools can assist in understanding voice search queries and generating visually appealing content that aligns with users’ preferences and trends.
Chatbots and Customer Service
AI-powered chatbots can provide instant customer support, answering frequently asked questions and solving basic issues. Marketers can integrate chatbots into websites and messaging apps, en-hancing customer satisfaction, and even generating leads.
The genie is out of the bottle
Dismissing AI as if it were just another buzzword, is the marketing equivalent of leaving money on the table and being left behind. AI is your powered, heavy lifting, exoskeleton. Like the one Ripley used in the film Aliens. You can do more, faster ( and if you get good at prompting), with better out-comes.
If you enjoy learning more about the marketing trends of 2024, please subscribe to our blog.
