Back in February of this year I reported on how TikTok was fast becoming more than just a fun app, but one where news and propaganda can be almost instantaneously …
A Guide for Small Business Owners Building a Brand
Building a BrandAs a small business owner, you are tasked with creating a brand that makes a lasting, positive impression on customers. It’s the best way to build customer loyalty …
5 SEO Trends of 2022
What to expect 2022 If there’s one thing constant about SEO, it’s that SEO is always changing. In order to maintain your digital market share, you need to monitor and adjust …
The Process of Building a New Website:
What to Expect
To build a strong business, you first need a compelling website. Designing a successful business website is one of the most effective ways to capture and maintain your audience’s interest. …
Even if it is just you: You can still market your business effectively.
Marketing you can do for your business. Though it looks very different than it did decades ago, marketing is just as critical for businesses as it has ever been. Without …
TikTok’s Moment
The explosion of TikTok Sometimes it takes surprise events to move the needle on a particular something. In this case I want to talk about a social media app that …
Local SEO is More Important Than Ever If You Are a Small Business
If you are a small business competing with national brands on a tight budget, local SEO can become your most powerful marketing weapon.Getting found with local SEO will improve your …
Digital Marketing: What It Is, What It Could Be, and Why It Matters
What do you know about digital marketing? Are you fluent in the acronym rich, data analysis world that has replaced traditional advertising? If you want to learn what digital marketing is, …
Local SEO Importance
Local SEO is critical for local businesses Previously, we’ve discussed SEO, and detailed what “Local Search Engine Optimization” is and the important role it plays in a company’s digital marketing …
Four Reasons to Use DNA Digital for Video Marketing
DNA Digital Marketing can help you get one over your competition with video tailored to your communication needs.
The Familiar is what we need
The Familiar is what we need right now. OK, by now we all know the drill. We are all under the same challenge, the same pressure, the same lock down, …
The Importance of Video Production for B2B Companies
Video is revolutionizing the Business-to-Business digital marketing landscape. It is a major tool for securing your digital presence. B2C companies were the early adopters of video, but with Cisco predicting that …
Reputational Vandalism
Reputational Vandalism If you are a business, especially a small one, you often rest your business fortunes on what people say about you. It’s your reputation after all. What people …
Websites, Lawsuits & ADA Compliance
You may have heard in the news recently that some law firms and individuals are filing lawsuits against companies who they believe are in violation of the Americans with disabilities …
Voice Search – What Every Website Owner Needs To Know
“…by 2020, 30% of all Internet searches won’t get conducted while in front of a screen.”
Local SEO or Global SEO?
There are two types of SEO that your business needs to utilize, Local and Global SEO. Learn how they them work in tandem to make you successful!
Why Digital Marketing is Important
If you don’t have a clear vision of the path you should take, the people you want to attract and where you want to end up, you could easily be swallowed up by the digital jungle.
What is SEO?
SEO (search engine optimization) is system of organizing and categorizing, coding and presenting your “data” (website, links, metadata, and more) in order to rank higher in search engine results. Good …
The Importance of Video in Marketing
Let’s talk about the importance of using video in your overall marketing plan. It’s IMPORTANT!! 86% of US businesses use video on their websites. 77% use video in Social …
The Importance of Video for B2B Companies
Video is revolutionizing the B2B digital marketing landscape. B2C companies were the early adopters of video, but with Cisco predicting that video traffic will make up over 80% of all …
Video – Where to start?
Video – Where to start? You know that adding video to your digital marketing strategy can help you keep up with the competition, but where should you start? Anywhere! Your strategy …
What is Digital Marketing?
This is the age of digital marketing. The days of relying on Yellow Pages or local PennySaver ads for your business advertising are long gone. Your customers are online and …
DNA Mission Statement
What is DNA Digital Marketing? Our goal is to create a partnership that will provide the highest levels of digital marketing services to our clients. By leveraging our own competencies …
How DNA Digital Marketing Leverages LSI
Leveraging LSI Keywords We work at leveraging LSI keywords (latent semantic indexing) that are related to the core keywords related to the topic your page is about. They don’t just …
Why SEO Search Engine Optimization is SO IMPORTANT
I have actually heard Marketing Professionals – Digital Marketing Professionals, say that SEO is dead. I had to think for a moment, what did I miss? That is just crazy …