Navigating Personalization with Strategic Organization In an era where personalized content reigns supreme, the pressure is on businesses to not only create but also manage a vast array of digital …
Preparing for the AI Future
AI’s Impact on Employment by 2025: Preparing for the Future AI is transforming the job market at an accelerated pace. This article provides a structured overview of AI’s current effects …
How AI Models Measure Up in Creativity:
Insights from Recent Research on AI and creativity.A massive study involving 100,000 humans and large language models (LLMs) sheds light on how artificial intelligence performs in creative tasks compared to …
Finding the Best Digital Marketing Agency for you
The Best Digital Marketing Agency for you In the digital age, small businesses need to stay competitive. A key part of this is leveraging digital marketing. But how do you …
Privacy-Centric Marketing
The Unseen Battle for TrustAs we roll through 2024, privacy isn’t a subtext in the digital marketing narrative; it’s the headline. With legislative acts like GDPR and CCPA defining the …
Focus on Brand Purpose
Increased Focus on Brand Purpose and Social Responsibility: Doing Well by Doing GoodIn 2024, consumers are no longer mere spectators; they are active participants in the brands they engage with. …
Video Marketing Dominance
The Screen is your Stage. In 2024, if a picture is worth a thousand words, then a video is worth a million clicks. Video content is the beating heart of …
Incorporating Data Analytics into your Business
How to Incorporate Data Analytics Into Your Business Operations. Data analytics is a type of business intelligence that involves collecting, organizing, and analyzing large swaths of data. This information is then …
Digital Asset Management Best Practices:
Navigating Personalization with Strategic Organization In an era where personalized content reigns supreme, the pressure is on businesses to not only create but also manage a vast array of digital …
Finding the Best Digital Marketing Agency for you
The Best Digital Marketing Agency for you In the digital age, small businesses need to stay competitive. A key part of this is leveraging digital marketing. But how do you …
Focus on Brand Purpose
Increased Focus on Brand Purpose and Social Responsibility: Doing Well by Doing GoodIn 2024, consumers are no longer mere spectators; they are active participants in the brands they engage with. …
Video Marketing Dominance
The Screen is your Stage. In 2024, if a picture is worth a thousand words, then a video is worth a million clicks. Video content is the beating heart of …
Incorporating Data Analytics into your Business
How to Incorporate Data Analytics Into Your Business Operations. Data analytics is a type of business intelligence that involves collecting, organizing, and analyzing large swaths of data. This information is then …
Voice Search and SEO
I hear and obey! Voice your query.The year is 2024, and ‘Hey, Google’, ‘Hey, Siri’ or ‘Hey Alexa’ is pretty common. We have come to rely on it on the …
Marketing Trends of 2024
The Shifting Sands of MarketingLet’s start with a hard truth. Marketing is not what it used to be. It’s neither an art nor a science but a blend of both. …
Integrating Digital Technology into E-commerce: A Comprehensive Guide
In the rapidly evolving world of e-commerce, businesses must adapt and innovate to stay competitive. One of the most effective ways to do this is by integrating digital technology into …
Digital Asset Management Best Practices:
Navigating Personalization with Strategic Organization In an era where personalized content reigns supreme, the pressure is on businesses to not only create but also manage a vast array of digital …
Preparing for the AI Future
AI’s Impact on Employment by 2025: Preparing for the Future AI is transforming the job market at an accelerated pace. This article provides a structured overview of AI’s current effects …
How AI Models Measure Up in Creativity:
Insights from Recent Research on AI and creativity.A massive study involving 100,000 humans and large language models (LLMs) sheds light on how artificial intelligence performs in creative tasks compared to …
Finding the Best Digital Marketing Agency for you
The Best Digital Marketing Agency for you In the digital age, small businesses need to stay competitive. A key part of this is leveraging digital marketing. But how do you …
Privacy-Centric Marketing
The Unseen Battle for TrustAs we roll through 2024, privacy isn’t a subtext in the digital marketing narrative; it’s the headline. With legislative acts like GDPR and CCPA defining the …
Doing Well by Doing Good
Increased Focus on Brand Purpose and Social Responsibility:In 2024, consumers are no longer mere spectators; they are active participants in the brands they engage with. As important as what you …
Focus on Brand Purpose
Increased Focus on Brand Purpose and Social Responsibility: Doing Well by Doing GoodIn 2024, consumers are no longer mere spectators; they are active participants in the brands they engage with. …
Video Marketing Dominance
The Screen is your Stage. In 2024, if a picture is worth a thousand words, then a video is worth a million clicks. Video content is the beating heart of …
Privacy-Centric Marketing
The Unseen Battle for TrustAs we roll through 2024, privacy isn’t a subtext in the digital marketing narrative; it’s the headline. With legislative acts like GDPR and CCPA defining the …
Video Marketing Dominance
The Screen is your Stage. In 2024, if a picture is worth a thousand words, then a video is worth a million clicks. Video content is the beating heart of …
AI Tools in Digital Marketing
Marketing has changed forever with AISmarter Campaigns, Better ROIArtificial Intelligence — this phrase has reverberated through boardrooms and digital war rooms for years, creating a near-mystical aura. But as we …
Personalized Marketing
Personalized Marketing: The You in the AlgorithmPersonalized marketing isn’t a feature; it’s an expectation, a standard as we barrel into 2024. Gone are the days of one-size-fits-all marketing messages. Consumers …
The Future of AI in Marketing: Advancements and Opportunities
I know another article on AI, there is no escape from it. AI has been with us in one form or another for years, and is here to stay. Look …
Inbound Marketing: Unlocking Success or for Small to Medium-Sized Business.
In today’s highly competitive digital landscape, small to medium-sized businesses (SMBs) are constantly seeking effective strategies to stand out from the crowd and grow their online presence. Inbound marketing has …
The Impact of Artificial Intelligence (AI) on marketing.
The impact of Artificial Intelligence (AI) on marketing teams continues to grow and 2023 could in fact be a watershed year for shaping how AI, marketers, and consumers interact. On …
Get a Digital Marketing agency and grow!
As a small business owner, you know how busy it can get for you just running your business. You also might have guessed that if you are to grow your …
Personalized Marketing
Personalized Marketing: The You in the AlgorithmPersonalized marketing isn’t a feature; it’s an expectation, a standard as we barrel into 2024. Gone are the days of one-size-fits-all marketing messages. Consumers …
The Future of AI in Marketing: Advancements and Opportunities
I know another article on AI, there is no escape from it. AI has been with us in one form or another for years, and is here to stay. Look …
Inbound Marketing: Unlocking Success or for Small to Medium-Sized Business.
In today’s highly competitive digital landscape, small to medium-sized businesses (SMBs) are constantly seeking effective strategies to stand out from the crowd and grow their online presence. Inbound marketing has …
Get a Digital Marketing agency and grow!
As a small business owner, you know how busy it can get for you just running your business. You also might have guessed that if you are to grow your …
What is digital marketing?
I get asked this a great deal, what is digital marketing? If you are online and you are because you are reading this, digital marketing is all around you. Some …
What Are the Benefits of Digital Marketing?
Asking yourself why is it important and what are the benefits of digital marketing? Let’s take a peek at some of the benefits for small business owners: Obviously, digital marketing …
Local SEO is More Important Than Ever If You Are a Small Business
If you are a small business competing with national brands on a tight budget, local SEO can become your most powerful marketing weapon.Getting found with local SEO will improve your …
Local SEO Importance
Local SEO is critical for local businesses Previously, we’ve discussed SEO, and detailed what “Local Search Engine Optimization” is and the important role it plays in a company’s digital marketing …
Inbound Marketing: Unlocking Success or for Small to Medium-Sized Business.
In today’s highly competitive digital landscape, small to medium-sized businesses (SMBs) are constantly seeking effective strategies to stand out from the crowd and grow their online presence. Inbound marketing has …
The Impact of Artificial Intelligence (AI) on marketing.
The impact of Artificial Intelligence (AI) on marketing teams continues to grow and 2023 could in fact be a watershed year for shaping how AI, marketers, and consumers interact. On …
Better Lead Generation
Lead generation is an essential part of any business’s sales process. However, not all leads are created equal. Chasing poor leads can be time-consuming and can impact revenue targets and …
Get a Digital Marketing agency and grow!
As a small business owner, you know how busy it can get for you just running your business. You also might have guessed that if you are to grow your …
What is digital marketing?
I get asked this a great deal, what is digital marketing? If you are online and you are because you are reading this, digital marketing is all around you. Some …
What Are the Benefits of Digital Marketing?
Asking yourself why is it important and what are the benefits of digital marketing? Let’s take a peek at some of the benefits for small business owners: Obviously, digital marketing …
Why Digital Marketing is Important
If you don’t have a clear vision of the path you should take, the people you want to attract and where you want to end up, you could easily be swallowed up by the digital jungle.
What is Digital Marketing?
This is the age of digital marketing. The days of relying on Yellow Pages or local PennySaver ads for your business advertising are long gone. Your customers are online and …
DNA Mission Statement
What is DNA Digital Marketing? Our goal is to create a partnership that will provide the highest levels of digital marketing services to our clients. By leveraging our own competencies …
Bootstrap Beginnings
Resources for Launching your Low-Cost Business Starting a business is never easy, and it’s especially difficult when you don’t have the financial resources to support it. But don’t ever believe …
Reputational Vandalism
Reputational Vandalism If you are a business, especially a small one, you often rest your business fortunes on what people say about you. It’s your reputation after all. What people …
Why I love Rochester NY, and You Will Too!
Rochester: Why I love it! And why you will, too! In many ways, Rochester seems like a much bigger city than it is. We’ve got everything that a big city …
How DNA Digital Marketing Leverages LSI
Leveraging LSI Keywords We work at leveraging LSI keywords (latent semantic indexing) that are related to the core keywords related to the topic your page is about. They don’t just …
Get a Digital Marketing agency and grow!
As a small business owner, you know how busy it can get for you just running your business. You also might have guessed that if you are to grow your …
Local SEO Importance
Local SEO is critical for local businesses Previously, we’ve discussed SEO, and detailed what “Local Search Engine Optimization” is and the important role it plays in a company’s digital marketing …
Reputational Vandalism
Reputational Vandalism If you are a business, especially a small one, you often rest your business fortunes on what people say about you. It’s your reputation after all. What people …
The Future of AI in Marketing: Advancements and Opportunities
I know another article on AI, there is no escape from it. AI has been with us in one form or another for years, and is here to stay. Look …
Inbound Marketing: Unlocking Success or for Small to Medium-Sized Business.
In today’s highly competitive digital landscape, small to medium-sized businesses (SMBs) are constantly seeking effective strategies to stand out from the crowd and grow their online presence. Inbound marketing has …
Better Lead Generation
Lead generation is an essential part of any business’s sales process. However, not all leads are created equal. Chasing poor leads can be time-consuming and can impact revenue targets and …
Get a Digital Marketing agency and grow!
As a small business owner, you know how busy it can get for you just running your business. You also might have guessed that if you are to grow your …
What Are the Benefits of Digital Marketing?
Asking yourself why is it important and what are the benefits of digital marketing? Let’s take a peek at some of the benefits for small business owners: Obviously, digital marketing …
5 SEO Trends of 2022
What to expect 2022 If there’s one thing constant about SEO, it’s that SEO is always changing. In order to maintain your digital market share, you need to monitor and adjust …
Local SEO is More Important Than Ever If You Are a Small Business
If you are a small business competing with national brands on a tight budget, local SEO can become your most powerful marketing weapon.Getting found with local SEO will improve your …
Local SEO Importance
Local SEO is critical for local businesses Previously, we’ve discussed SEO, and detailed what “Local Search Engine Optimization” is and the important role it plays in a company’s digital marketing …
The Future of AI in Marketing: Advancements and Opportunities
I know another article on AI, there is no escape from it. AI has been with us in one form or another for years, and is here to stay. Look …
Inbound Marketing: Unlocking Success or for Small to Medium-Sized Business.
In today’s highly competitive digital landscape, small to medium-sized businesses (SMBs) are constantly seeking effective strategies to stand out from the crowd and grow their online presence. Inbound marketing has …
Better Lead Generation
Lead generation is an essential part of any business’s sales process. However, not all leads are created equal. Chasing poor leads can be time-consuming and can impact revenue targets and …
Get a Digital Marketing agency and grow!
As a small business owner, you know how busy it can get for you just running your business. You also might have guessed that if you are to grow your …
What is digital marketing?
I get asked this a great deal, what is digital marketing? If you are online and you are because you are reading this, digital marketing is all around you. Some …
The Importance of SEO to Small Businesses
The Importance of SEO to Small Businesses You’ve probably heard the term SEO and you probably know you need it, but you aren’t sure what it is. This article will …
What Are the Benefits of Digital Marketing?
Asking yourself why is it important and what are the benefits of digital marketing? Let’s take a peek at some of the benefits for small business owners: Obviously, digital marketing …
Branding a Small Business, and Owners guide.
Building your BrandAs a small business owner, you are tasked with creating a brand that makes a lasting, positive impression on customers. It’s the best way to build customer loyalty …
The Future of AI in Marketing: Advancements and Opportunities
I know another article on AI, there is no escape from it. AI has been with us in one form or another for years, and is here to stay. Look …
Get a Digital Marketing agency and grow!
As a small business owner, you know how busy it can get for you just running your business. You also might have guessed that if you are to grow your …
What is digital marketing?
I get asked this a great deal, what is digital marketing? If you are online and you are because you are reading this, digital marketing is all around you. Some …
The end of Tik Tok, ( in the US ).
At the beginning of the year I wrote a story about Tik Tok’s moment, reports from the battle front in Ukraine. How it had just broken out here in the …
What Are the Benefits of Digital Marketing?
Asking yourself why is it important and what are the benefits of digital marketing? Let’s take a peek at some of the benefits for small business owners: Obviously, digital marketing …
Branding a Small Business, and Owners guide.
Building your BrandAs a small business owner, you are tasked with creating a brand that makes a lasting, positive impression on customers. It’s the best way to build customer loyalty …
TikTok’s Moment
The explosion of TikTok Sometimes it takes surprise events to move the needle on a particular something. In this case I want to talk about a social media app that …
The end of Tik Tok, ( in the US ).
At the beginning of the year I wrote a story about Tik Tok’s moment, reports from the battle front in Ukraine. How it had just broken out here in the …
Four Reasons to Use DNA Digital for Video Marketing
DNA Digital Marketing can help you get one over your competition with video tailored to your communication needs.
The Importance of Video in Marketing
Let’s talk about the importance of using video in your overall marketing plan. It’s IMPORTANT!! 86% of US businesses use video on their websites. 77% use video in Social …
The Importance of Video for B2B Companies
Video is revolutionizing the B2B digital marketing landscape. B2C companies were the early adopters of video, but with Cisco predicting that video traffic will make up over 80% of all …
Video – Where to start?
Video – Where to start? You know that adding video to your digital marketing strategy can help you keep up with the competition, but where should you start? Anywhere! Your strategy …
Why I love Rochester NY, and You Will Too!
Rochester: Why I love it! And why you will, too! In many ways, Rochester seems like a much bigger city than it is. We’ve got everything that a big city …
Why I love Rochester, a great place to live
Rochester: Why I love it! And why you will, too! In many ways, Rochester seems like a much bigger city than it is. We’ve got everything that a big city …
Four Reasons to Use DNA Digital for Video Marketing
DNA Digital Marketing can help you get one over your competition with video tailored to your communication needs.
5 SEO Trends of 2022
What to expect 2022 If there’s one thing constant about SEO, it’s that SEO is always changing. In order to maintain your digital market share, you need to monitor and adjust …
Voice Search – What Every Website Owner Needs To Know
“…by 2020, 30% of all Internet searches won’t get conducted while in front of a screen.”
