Local SEO marketing

Local SEO is More Important Than Ever If You Are a Small Business

In Digital marketing, Local SEO, Search Engine Optimization, SEO Search Engine Optimization by Julio Ahumada

If you are a small business competing with national brands on a tight budget, local SEO can become your most powerful marketing weapon.

Getting found with local SEO will improve your competitiveness in the battle for business survival among customers in your area. It is also one of the most cost-effective ways of generating new leads. Here are the reasons why you need local SEO in your arsenal.

What Is Local SEO?

Most business owners know how useful general SEO is, but local SEO is crucial right now if you want your small business showing up in Google above your competitors for customers nearby. Local SEO is all about getting found based on a searcher’s current location.

For example, if you have a pizza shop in Boston, one among thousands, you can optimize local SEO to be on the first page when diners type “best pizza near me” on Google if they are nearby. Then your customers' hungry bellies will lead them to your restaurant in no time.  

Why Does Local SEO Help with Getting Found?

As the name suggests, you can target local customers more efficiently with local SEO. It offers a significantly high return on investment by adding authenticity to your business.

When your business shows up in Google Maps or local searches, your customers are more likely to trust your brand. Local SEO is also critical for mobile searches by helping you build local partners and connections.

Google is aggressively indexing to a mobile-first algorithm because most people use their smartphones to look up businesses in their area. Since mobile searches tend to be local, your small business should not miss out on this incredible strategy.

How to Improve Local SEO?

To get listed on Google Maps and Google Search, you need to create a Google My Business listing with the most relevant and updated information. This should include accurate work hours with photos and responses to reviews.

Then you need to embed Google Maps into your website. This will add an interactive map or street view panorama, and you need to ensure that all your pages are optimized for mobile use.

If your small business wants to dominate local search results, you will need to work on your on-page SEO with the relevant title, meta, and header tags. Make sure all your content is clear and accessible on smartphones and tablets with the fastest loading time.

Finally, you need to build local citations to improve your prominence on Google. This will also help spread brand awareness through other sites that people rely on. Build strong backlinks to your site, ask local customers to leave reviews, and convince them to follow your social media pages.

Enhance Your Business Marketing Today!

Local SEO is imperative for a small business, and all your marketing efforts should be targeted towards impressing Google so that you are getting found by clients and customers near you. To be the best local company in your area, contact us today, and we can help your online business stand out from the crowd.

Or just schedule an appointment with me directly - it's free. Just hit that light blue button on the right - "Schedule now" and you are on your way to beating your competition.