seo ranking, video importance, DNA Digital Marketing

The Importance of Video in Marketing

In Digital marketing, Inbound Content Marketing, Search Engine Optimization, SEO Search Engine Optimization, Video by Julio Ahumada

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Let’s talk about the importance of using video in your overall marketing plan.


  • 86% of US businesses use video on their websites.
  • 77% use video in Social Media.
  • Experts predict over 80% of web content will be video within the next 5 years.

Google is, of course, the world’s largest search engine: YouTube is the second largest. And we’re not just talking about music videos or funny cats.

  • 90% of customers say video helps them make buying decisions.
  • 64% say seeing a video makes them more likely to buy.
  • 54% of consumers want to see videos from brands they support (vs. newsletters or still images).

“Social media platforms such as Facebook prioritize video content. Recent data shows that 100 million hours of video are watched every day on Facebook, and one billion hours of video are consumed on YouTube every day.” – Fujisan Marketing

So, should you use (or increase) video in your marketing plan just because everyone else is doing it?

How about because video helps improve your SEO ranking? According to Comscore, you can up your chances of ‘top of the page’ search results by 53 times when you include video. Search engines use algorithms to measure the quality of messaging on your website. A website that contains diverse content is considered to be high quality, so search engines will boost your ranking if your website includes quality images, text, and video.

Video catches more attention and audiences are 10 times more likely to engage – like, share, comment, etc. – with video than with blogs or other social posts. Evoking your viewers’ emotions through video increases engagement also. You can use tone of voice, facial expression, and music, to capture your audience. Read more about that here. Customers gain trust and educate themselves with video in ways that can’t be accomplished through text alone.

Video marketers get 66% more qualified leads per year. The increase in quality comes from the education they were given through video as a medium. Video presents a unique way to stand out on business-oriented social media feeds; executives and decision-makers value this content highly when researching solutions

Video converts more customers. Recent research shows that 71% of marketers say video outperforms other marketing content, and organizations that host video on a combination of their own website and external websites, such as YouTube, are seeing the greatest ROI on their video marketing efforts.

The impact of video in digital marketing can’t be dismissed. If you’re just getting started with video, or want to step up your game, DNA Digital Marketing can help. We offer a full range of digital marketing services and have some of the best video talent in the business in-house. We’d love to chat about your goals, challenges and video projects!