Voice Search

Voice Search and SEO

In AI - Artificial Intelligence, Business Resources, Digital marketing by Julio Ahumada

I hear and obey! Voice your query.

The year is 2024, and ‘Hey, Google’, ‘Hey, Siri’ or ‘Hey Alexa’ is pretty common. We have come to rely on it on the daily. Voice search isn’t some future-forward fantasy; it’s our lived reality, a crucial gear in the marketing machine. If your brand isn’t vocally searchable, a fast growing part of your audience simply won’t find you. So, let’s talk about this voice search, where the customer’s voice isn’t just heard but comprehended.

It’s 2024 - Be Optimized for Mobile, or Be a No-Show

If your website isn’t optimized for mobile devices, you’re practically invisible you are a no-show. The lion’s share of voice searches happens on mobile. If your site doesn’t load quickly or look good on a small screen, Google will notice, and your voice search ranking will plummet.

Featured Snippets and Position Zero

Voice assistants often rely on featured snippets, also known as “position zero” in search results, to provide answers to user queries. Securing this highly visible spot will become even more valuable in the future. Marketers should aim to create concise, well-structured content that directly answers common voice search questions and provides clear value to users.

Long-Tail Keywords: Think Phrases, Not Words

Remember when SEO was about cramming as many keywords as possible into a piece of content? Those days are gone. With voice search, it’s not just about what is said but how it’s said. People don’t say, ‘Coffee shops New York’; they ask, ‘Hey Siri, where’s the nearest coffee shop with free Wi-Fi?’ That’s a long-tail keyword, and it’s nearly as nuanced as the human voice itself.

Content Marketing

Conversational Content is King - Conversational Keywords

Voice search typically involves more natural, conversational language compared to traditional text-based searches. Marketers will need to consider the specific keywords and long-tail phrases that align with how people speak. This shift will require a focus on understanding user intent and crafting content that directly addresses their questions and needs. The algorithms have matured. They have moved beyond keywords; they look for context. And nothing provides context like a good, engaging conversation. Content optimized for voice search isn’t stiff or robotic; it flows like a natural dialogue. When your content speaks to people—quite literally—you are more likely to show up in voice searches.

Schema Markup - The Silent Influencer

Here’s a little secret. You can use schema markup to provide search engines with a clearer under-standing of the context of your content. It’s like adding a subtitle to a complex movie scene—it just clarifies everything. In a world where specificity wins, schema markup is your best-kept SEO secret. To sum it up, voice search has entered our lives like the friend who shows up uninvited but ends up being the life of the party. You didn’t ask for it, but now that it’s here, you can’t ignore it. And why would you? This is the new frontier, a shift in the way people find you, interact with you, and eventually, choose you.

Because in 2024, silence isn’t golden; it’s obsolete.

Emphasizing Personalized Experiences

Voice assistants are getting smarter, gathering data to provide more personalized responses. Marketers should seek opportunities to create personalized experiences through voice interactions, offering tailored recommendations, content, and offers. Combine that and your location and search results will be far more personalized and custom for the query. Your past behavior, your tracked habits of your geographical movements will all be used to serve up the optimal and customized results.

Local SEO in Rochester NY

The Importance of Local SEO

Let’s be honest, when people are using voice search, they’re often looking for something nearby. Voice searches are often location-based and highly relevant to the user’s immediate surroundings. That’s why terms like ‘near me’ have surged in search queries. Optimizing for local SEO, including accurate business information, address details, and relevant content, will be essential for marketers targeting voice-based local searches. Additionally, ensuring mobile optimization will be crucial since voice searches often occur at what Google calls the ZMOT or Zero Moment of Truth. That moment where your buyer is ready to buy and mobile devices are a key driver. If your local SEO isn’t up to scratch, you’re not just missing out on foot traffic; you’re missing out on voice traffic, which is in-creasingly becoming the foot traffic of the online world.

Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.
Adam Audette SEO Expert

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