I get asked this a great deal, what is digital marketing? If you are online and you are because you are reading this, digital marketing is all around you. Some of it is very obvious and some of it can only be seen by the search engine you used today. It is a topic that involves many activities and tools to create awareness at its minimum and sales at its goal.
Digital marketing is a series of online marketing activities and strategies that are used to identify, build, and target an audience. The audience you want to turn into paying customers for the products or services that you offer. This type of electronic marketing involves using many digital channels with the goal of connecting with people interested in what you are offering.
One of the first things I like to do when interviewing a prospect or client for digital marketing, is asking them who their ideal customer is. I ask them to describe them as people. You can’t overestimate how important this seemingly offline activity is to a successful digital marketing program. Knowing who your best customer is and how they behave will help you understand how best to engage with them. Hubspot has a great free online tool for creating your own buyer persona https://www.hubspot.com/make-my-persona.
Once you understand what might interest your potential buyer, and what you are going to say to them. You need to evaluate how to reach them and what tools and channels you might use. Here are a few channels to consider.
- Search Engine Optimization (SEO)
- Email Marketing/Marketing Automation
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Online PR
- Inbound Marketing
So now that you have a better idea about what digital marketing is and you would like to learn more on how DNA Digital Marketing can help your business grow, schedule a free consultation.