Having prospects seek you out directly is the fastest way to grow your business. It identifies the prospect on contact and signals that someone has become aware of you and could be in the consideration stage of buying. We want them to buy from you. Having valuable information in the form of content that prospects are looking for helps foster that sale. If you deliver useful information that they can use, that creates a relationship. It is the beginning of trust. DNA Digital Marketing leverages that relationship into increased revenue.
Instead of buying advertising and email lists, or cold calling, inbound/content marketing focuses on creating dynamic
content that draws people to your website where they can learn more about you and what you have to offer. These self-qualifying leads are then nurtured by your sales team, speeding up your sales cycle. Inbound/Content Marketing brings you prospects that turn into customers. The better the content, the more dedicated the customer and the easier the sale.