"D" stands for Data and "A" stand for analysis.

We are DNA Digital Marketing

At DNA Digital Marketing, we take the guesswork out of your growth. We believe your marketing dollars should work as hard as you do, which is why data and analysis are at the core of our work. This isn't just data for data's sake—it's the engine that guides our creative content and builds "supercharged" campaign strategies. The result? Forward-thinking marketing that delivers what matters most: real, measurable results for your business.

Our mission is to grow your business – plain and simple. We are passionate about what we do, and we are always mindful of the responsibility we have to our clients. Everyday our team at DNA is in pursuit of excellence. Always learning, always training, always bringing on new tools, techniques, and partners to get the job done right. Let us help your business grow.

Future-Proof Your Growth:

Next-Generation Digital Marketing,
Powered by AI Expertise

DNA Digital Marketing is not just an agency; we are your strategic partner for mastering the new era of online visibility. The world of search is changing—from traditional SEO rankings to instant AI-generated answers (GEO/AEO). We fuse cutting-edge digital marketing strategies with our expertise in AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to ensure your business doesn't just rank, it dominates the conversation. 

Get your custom plan under way now.

Schedule your time now

Marketing for What's Next

The digital world has transitioned from a race for links to a crucial battle for Authority. When a user searches, they often don't click a link; instead, they receive a definitive,  AI-generated answer.

This critical change means that if your business isn't cited by the AI, you are virtually invisible to the modern, high-intent customer. Therefore, relying solely on old-school Search Engine Optimization (SEO) practices is now a direct path to digital obsolescence. Learn how you can get ahead of it and win.  Download our FREE eBook.

SEO Strategy

If a search engine does not see your website, you virtually do not exist. Understanding your ideal prospect & customer and the different ways they maybe looking for your goods or services is a fundamental tenet of SEO Strategy. DNA Digital Marketing excels at it. We delve deep into the keyword treasure trove that is relevant to your industry and business, using the most sophisticated and up-to-date tools available to tease out those keywords that will bring your prospects to you. We would be happy to talk to you about how we can grow your revenue with SEO.

Design

Design that is as frictionless as possible for our client's audience.
Creating content designed to bring prospects to you.
Generating pre-qualified leads that turn into sales.

Strategy

Leveraging your competency and finding the best path to connecting that with customers who value it.

Digital

Optimizing virtually every digital tool available
to connect our clients with buyers.

Marketing

Connecting our clients with new fans and potential customers. Igniting delight within present use customers fermenting loyalty and referrals.

How we work

We bridge that infamous gap between Marketing and Sales to create a fully qualified lead. This is why some of our best referrals come from the sales people we have worked with. We help speed up the sales cycle, and that makes more money for the company. And Sales love making more sales.

1 We start with a marketing audit. We map out the terrain. That means we dive deep into your company's online presence. We look for opportunities in every aspect of your firm's value proposition. We create a 3-dimensional buyer persona that depicts how your ideal customers look, act, and behave. That is when the magic begins.

2Based on what we find in the marketing audit, we collaborate with you to plan how to maximize revenue growth. what it is all about, and why you chose to work with DNA in the first place. Our goal is to identify and attract prospects who become customers who value your core competencies and your offering.

3 Our framework and process is scalable and repeatable, time and time again. We take what we have learned and supercharge it. Driving the marketing function as far as possible down the buyer's journey. We drive it right into the sales department's open arms. .


We specialize in translating complex search evolution—including Google's AI Overviews, ChatGPT, and Perplexity results—into tangible, measurable growth for your business. Our focus is laser-sharp: filling your sales funnel with qualified, sales-ready leads.


Stop hoping to be found. Start commanding attention. There is no more effective or cost-efficient method to drive consistent revenue than a perfectly optimized digital marketing strategy. Ready to see your sales funnel revolutionize?

Technical SEOMaking it easy for Google




Search engine optimization (SEO) graphic featuring gears and digital elements, emphasizing technical SEO strategies for enhancing online visibility and driving business growth.
Technical SEO

Up to 70% of web traffic occurs on a mobile device and it is from people who are 58% ready to buy something local. If you are not optimized for Local SEO you are probably leaving money on the table. Money your competition is getting. Talk to us about our Local SEO program and how we can help more local money find its way into your pocket. 


Local SEO

Up to 70% of web traffic occurs on a mobile device and it is from people who are 58% ready to buy something local. If you are not optimized for Local SEO you are probably leaving money on the table. Money your competition is getting. Talk to us about our Local SEO program and how we can help more local money find its way into your pocket. 

3D cartoon-style map with a prominent red location pin, representing local search and digital marketing strategies for businesses.

Short and Sweet Headlines are Best!


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Meet Our Leadership Team: Data-Driven Marketing Experts

We are a modern full stack digital marketing agency with core competencies in video production, Pay-Per-Click (PPC) Email Marketing, Mobile SMS, Marketing Automation (We are a Sharpspring Partner.), GEO Targeting, Content marketing, and of course Copywriting.

Blue computer monitor with a paintbrush icon, representing website design and digital marketing services.

WEBSITE DESIGN

Map icon with location marker, symbolizing local SEO and digital marketing strategies for enhancing online visibility.

LOCAL SEO

Email marketing icon representing digital marketing services for businesses, emphasizing communication strategies and lead generation.

EMAIL MARKETING

Blue icon of a computer screen with a dollar sign and a cursor, representing digital marketing and Pay-Per-Click strategies.

PAY-PER-CLICK

Blue gears and magnifying glass icon representing digital marketing automation and SEO strategies.

MARKETING AUTOMATION

Magnifying glass with location pin icon representing local SEO and geo-targeting strategies in digital marketing.

SEARCH OPTIMIZATION

Blue digital icons representing various digital marketing services, including email marketing, SEO, and content creation, relevant to DNA Digital Marketing's offerings.

INBOUND MARKETING

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AEO & GEO AI SEARCH 

DNA Digital Marketing logo featuring red DNA helix and text "Digital Marketing" with tagline "The Science of Revenue Growth," set against a blue background.

We are DNA Digital Marketing.
A Creative Digital Marketing Agency
for Smart Businesses.

Our mission is to drive qualified leads to the doorstep of your sales department. We aim to push the marketing function so far down the marketing funnel, that there will be no difference between a marketing qualified lead and a sales qualified lead. It will plainly be a lead that is ready to buy.  Bridging the gap between marketing and sales is what we do.

More About Us

Check your website's SEO Health
FREE website checkup


Person using a laptop to design marketing strategies, with a notebook and coffee cup on a wooden desk, symbolizing digital marketing and content creation.

Website
Design

Social Media Management


Video
Production



Interested in Marketing Automation but not very sure why or how it can help your business? Don't worry about it.
We have you covered with our Free Ultimate Guide to Marketing Automation.

Download the Guide

DIGITAL MARKETING 
FOR MOST ANY BUDGET

Target Marketing

DNA Digital Marketing logo featuring a stylized DNA strand, symbolizing innovative digital marketing strategies and services for enhancing brand visibility and lead generation.
Marketing Automation
DNA Digital Marketing logo featuring a stylized DNA strand, symbolizing digital marketing expertise and innovation in lead generation and marketing automation.

Lead Generation 

DNA Digital Marketing logo icon representing digital marketing services and strategies.

Local SEO

DNA Digital Marketing logo featuring a stylized DNA strand, representing expertise in digital marketing and branding strategies.
DNA Digital Marketing logo featuring red DNA helix and text "Digital Marketing" with tagline "The Science of Revenue Growth," set against a blue background.

Check your website's SEO Health
FREE website checkup


Person using a laptop to design marketing strategies, with a notebook and coffee cup on a wooden desk, symbolizing digital marketing and content creation.

Website
Design

Social Media Management


Video
Production



Interested in Marketing Automation but not very sure why or how it can help your business? Don't worry about it.
We have you covered with our Free Ultimate Guide to Marketing Automation.

Download the Guide

DIGITAL MARKETING 
FOR MOST ANY BUDGET

Target Marketing

DNA Digital Marketing logo featuring a stylized DNA strand, symbolizing innovative digital marketing strategies and services for enhancing brand visibility and lead generation.
Marketing Automation
DNA Digital Marketing logo featuring a stylized DNA strand, symbolizing digital marketing expertise and innovation in lead generation and marketing automation.

Lead Generation 

DNA Digital Marketing logo icon representing digital marketing services and strategies.

Local SEO

DNA Digital Marketing logo featuring a stylized DNA strand, representing expertise in digital marketing and branding strategies.

MARKETING AUTOMATION BY SHARPSPRING

SharpSpring marketing automation partner badge featuring logo and text, relevant to free Marketing Automation Comparison Guide by DNA Digital Marketing.

DNA Digital Marketing is a Marketing Partner of SharpSpring, a Premier Marketing Automation Platform. We resell the marketing automation services with no long contracts, no hidden fees, month-to-month.
Highly customizable, highly capable, highly comparable to well known marketing automation solutions such as Hubspot, Marketo, Pardot and Act-On.

Learn how to do more - for less. Download our free comparison guide. 

Charities and things we care about

Our team recognizes that we have been very blessed. Indeed we have been. We live in a great zip code called the USA. The Team at DNA is not any special group of people. We have bills just like you, but we've made a choice. We don't have the latest cars, or eat out all the time ( we'd love to eat out all the time). We make do with what we have. By doing that, we can funnel a little here and a little bit there. I can't stress it enough, how much more our money is better spent in these places. We feel better knowing that we have made the world a little bit better.  
Maybe you might consider finding your own cause or maybe you could check these out. Just click on the logo and it will take you to the charities website where you can learn more.

Thanks for stopping by.

Open Door Mission logo featuring a bird, emphasizing community support and restoration of hope for lives in need.
Covenant House logo featuring a dove and hands, symbolizing support for homeless youth, aligned with DNA Digital Marketing's community involvement and charitable initiatives.
Foodlink logo featuring stylized apples and the tagline "abundance shared," representing community support and hunger relief initiatives.
Smile Train logo with tagline "Changing the World One Smile at a Time," representing charitable efforts in addressing facial deformities and promoting community support.
DNA Digital Marketing logo with the text "Proud Supporter," symbolizing community engagement and commitment to charitable causes.

DNA Digital Marketing is a member of the following community organizations.
Webster Chamber of Commerce

Fairport-Perinton Chamber of Commerce  
Tech Rochester 

Download our new eBook "The Paradox of Digital Marketing" an exploration of the
new trends in AI search, and how the old techniques of SEO are not going to carry the day.