Targeting your Audience


Businessman in suit with arms crossed, emphasizing "Target Your Customers" concept, symbolizing audience targeting in marketing strategies.

If you’re trying to sell your
products or services
to everyone,
you are wasting precious resources and missing big opportunities.
We’ve all heard the expression,
“You can’t be everything to everyone.”
In business,
this is an absolute.

Red dart hitting the bullseye of a target, symbolizing precision in audience targeting for marketing strategies.
Red dart hitting the bullseye of a target, symbolizing precision in audience targeting for marketing strategies.


Businessman in suit with arms crossed, emphasizing "Target Your Customers" concept, symbolizing audience targeting in marketing strategies.

If you’re trying to sell your
products or services
to everyone,
you are wasting precious resources and missing big opportunities.
We’ve all heard the expression,
“You can’t be everything to everyone.”
In business,
this is an absolute.

Knowing your target audience’s motivations is essential to tailoring your product or service, and marketing efforts to meet their needs. It’s also one of the fastest paths to success.

At DNA Digital Marketing we create a profile of your ideal customer, a “buyer persona.” This psychographic examination of the decision maker you want to do business with helps sculpt your marketing strategy and keeps you focused on connecting with the particular individuals who value what you are selling, those most likely to buy; growing revenue and profits. In the 21st century, it is more than likely impossible to succeed without that knowledge.


That is why we at DNA start with identifying our client’s best customers.

Silhouettes of two people on a rising graph pointing towards a target, with text "Target Your Prospect Effectively! We Help You Do Just That," illustrating audience targeting strategies for marketing success.

We discover who they are, where they live and breathe.
By understanding the audience we target, we can engage with them in a more meaningful way 

DNA Digital Marketing has the experience, tools & skill-set to reach your potential buyers
at the highest level of return on your investment ROI. 

Reach your potential customer today - call DNA Digital Marketing1-585-770-3443