Nearly 63% of searches in the US, now begin on a mobile device. People are looking for something and chances are, they are looking to buy now, locally. So what can you do to maximize your visibility to potential clients looking for what you offer? What exactly is local SEO? Basically, local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses. Content, on-page optimizations, and link building all with a focused, localized intent are part of these efforts.
Are You Being Found?
More than 72% of people who did a
local search on their phone went to a physical store within one day!
34% who did their search on a computer or tablet did the same.
18% of local mobile searches lead to a sale within one day.
Click here learn more
Get Found Locally!
More than 63% of search queries start on mobile phones. People who conduct local searches are looking for things like a local business address.
78% of local-based searches on a mobile device end in purchases being made offline.
This type of SEO focuses on the content that's "on the page," and how to optimize that content to help boost the website's ranking for specific keywords. The key to doing this successfully is in creating content that is valuable to the end user and that they contain the right keywords for relevant searches.
SEO Strategy
SEO Strategy to us, is about utilizing what you know about your prospect/customers.
How are they looking for what you offer? Organically or what you need to invest in on a PPC campaign. Identifying the keywords that will guide your content creation and your paid messaging.
SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.
SEO Strategy
SEO Strategy to us, is about utilizing what you know about your prospect/customers.
How are they looking for what you offer? Organically or what you need to invest in on a PPC campaign. Identifying the keywords that will guide your content creation and your paid messaging.
SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.
There are hundreds of ranking signals that help determine search results. These include loading speed, link structure, keywords, AMP, Schema and many more.
Technical SEO
No one really likes to talk about the technical aspect of Search Engine Optimization, or SEO. Mainly because it isn't sexy and it is hard to do competently.
What is technical SEO?
It is basically getting all the mechanical things under the hood of your website so a search engine can read what you have. Search engines like Google send out their crawler bots to catalog the online universe and that is a lot to keep track of. In order to do it in a timely manner, Google puts a time limit on how much time their bots spend with your site.
Google won't say how long that limit is, but we at DNA Digital Marketing think it is getting shorter all the time. So what does that mean to you and your website? Well if your site isn't in tip-top technical SEO shape, it could be frictional. Making the crawler bot either take longer than it should to crawl your website or just abandon sections of your site completely because it isn't indexed properly. We at DNA pride our selves in always striving to build our website with Technical SEO in mind. It is a moving target is something that needs to be maintained regularly and not left to drift and break down.
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More of what we do
We are a modern full stack digital marketing agency with core competencies in video production, Pay-Per-Click (PPC) Email Marketing, Mobile SMS, Marketing Automation (We are a Sharpspring Partner.), GEO Targeting, Content marketing, and of course Copywriting.
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get found seo, get found local, visibility seo dna, get you found online marketing, seo sem marketing rochester, local seo and digital marketing, local seo digital marketing
The Importance of Local SEO for Businesses
Local SEO is essential for businesses aiming to attract customers in their geographical area. As mobile searches continue to rise, having a strong local presence ensures that potential customers can easily find and engage with your business when they are searching for services nearby.
For instance, studies show that 76% of people who search for something nearby visit a business within a day. This highlights the urgency of investing in local SEO strategies, such as optimizing Google My Business listings and gathering positive customer reviews, to enhance visibility and drive foot traffic.
Key Local SEO Strategies
Implementing effective local SEO strategies can significantly improve your business's online presence. This includes optimizing your website for local keywords, creating localized content, and ensuring your business information is accurate across all platforms.
For example, utilizing local citations, which are mentions of your business's name, address, and phone number on various online directories, can boost your credibility and search rankings. Additionally, incorporating location-specific blog posts can engage local audiences and establish your authority in the community.
Measuring Local SEO Success
Understanding how to measure the success of your local SEO efforts is vital for continuous improvement. Key performance indicators (KPIs) such as website traffic, conversion rates, and local search rankings provide insights into how well your strategies are performing.
Tools like Google Analytics and Google Search Console can help track these metrics. By analyzing the data, businesses can identify which tactics are driving traffic and conversions, allowing for adjustments to optimize results further.
Common Local SEO Mistakes to Avoid
Many businesses fall into common traps that can hinder their local SEO success. Failing to optimize for mobile users, neglecting to claim and update Google My Business listings, and using inconsistent business information across platforms can all negatively impact visibility.
For instance, if your business address is listed differently on your website compared to online directories, it can confuse search engines and customers alike. Regular audits of your online presence can help ensure consistency and improve your local search performance.
get found seo, get found local, visibility seo dna, get you found online marketing, seo sem marketing rochester, local seo and digital marketing, local seo digital marketing
The Importance of Local SEO for Businesses
Local SEO is essential for businesses aiming to attract customers in their geographical area. As mobile searches continue to rise, having a strong local presence ensures that potential customers can easily find and engage with your business when they are searching for services nearby.
For instance, studies show that 76% of people who search for something nearby visit a business within a day. This highlights the urgency of investing in local SEO strategies, such as optimizing Google My Business listings and gathering positive customer reviews, to enhance visibility and drive foot traffic.
Key Local SEO Strategies
Implementing effective local SEO strategies can significantly improve your business's online presence. This includes optimizing your website for local keywords, creating localized content, and ensuring your business information is accurate across all platforms.
For example, utilizing local citations, which are mentions of your business's name, address, and phone number on various online directories, can boost your credibility and search rankings. Additionally, incorporating location-specific blog posts can engage local audiences and establish your authority in the community.
Measuring Local SEO Success
Understanding how to measure the success of your local SEO efforts is vital for continuous improvement. Key performance indicators (KPIs) such as website traffic, conversion rates, and local search rankings provide insights into how well your strategies are performing.
Tools like Google Analytics and Google Search Console can help track these metrics. By analyzing the data, businesses can identify which tactics are driving traffic and conversions, allowing for adjustments to optimize results further.
Common Local SEO Mistakes to Avoid
Many businesses fall into common traps that can hinder their local SEO success. Failing to optimize for mobile users, neglecting to claim and update Google My Business listings, and using inconsistent business information across platforms can all negatively impact visibility.
For instance, if your business address is listed differently on your website compared to online directories, it can confuse search engines and customers alike. Regular audits of your online presence can help ensure consistency and improve your local search performance.
