What Does it Mean to Your Business?
Nearly 63% of searches in the US, now begin on a mobile device.
People are looking for something and chances are, they are looking to buy now, locally.
So what can you do to maximize your visibility to potential clients looking for what you offer?
What exactly is local SEO?
Basically, local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses. Content, on-page optimizations, and link building all with a focused, localized intent are part of these efforts.
SEO Strategy to us, is about utilizing what you know about your prospect/customers.
How are they looking for what you offer?
Organically or what you need to invest in on a PPC campaign. Identifying the keywords that will guide your content creation and your paid messaging.
SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching.
By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.
There are hundreds of ranking signals that help determine search results. These include loading speed, link structure, keywords, AMP, Schema and many more.
No one really likes to talk about the technical aspect of Search Engine Optimization, or SEO. Mainly because it isn't sexy and it is hard to do competently.