What Does it Mean to Your Business?
Nearly 60% of searches in the US, now begin on a mobile device.
People are looking for something and chances are, they are looking to buy now, locally.
So what can you do to maximize your visibility to potential clients looking for what you offer?
What exactly is local SEO?
Basically, local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses. Content, on-page optimizations, and link building all with a focused, localized intent are part of these efforts.
No one really likes to talk about the technical aspect of Search Engine Optimization, or SEO. Mainly because it isn't sexy and it is hard to do well.
What is technical SEO? It is basically getting all the mechanical things under the hood of your website so a search engine can read what you have. Search engines like Google send out their crawler bots to catalog the online universe and that is a lot to keep track of. In order to do it in a timely manner, Google puts a time limit on how much time their bots spend with your site. Google won't say how long that limit is, but we at DNA Digital Marketing think it is getting shorter all the time. So what does that mean to you and your website? Well if your site isn't in tip-top technical SEO shape, it could be frictional. Making the crawler bot either take longer than it should to crawl your website or just abandon sections of your site completely because it isn't indexed properly. We at DNA pride our selves in always striving to build our website with Technical SEO in mind. It is a moving target is something that needs to be maintained regularly and not left to drift and break down.
There are hundreds of ranking signals that help determine search results. These include link structure, keywords, AMP, Schema and many more.
How are they looking for what you offer? Organically or what you need to invest in on a PPC campaign. Identifying the keywords that will guide your content creation and your paid messaging.
SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.