Marketing automation is a must-have for a modern marketing team. But, even though you may have heard or read about it, many marketers are still questioning the exact definition. What exactly is marketing automation and why do you need it?

• Email marketing
• Landing page creation
• Cross-channel marketing campaigns
• Lead generation
• Segmentation

• Lead nurturing and scoring
• Cross-sell and up-sell
• Retention
• Measuring ROI
• Website personalization

These strategies should all be relatively familiar, but without the right equipment, they can be super hard to do. Marketing automation is a force multiplier for your team. It allows you to compete and keep track of your marketing efforts. To learn more about Marketing Automation and how it can help ignite your marketing efforts online download one or all of these guides.