A garden needs consistent water. You cannot dump a bucket on a plant once a year and expect it to survive. It needs steady, reliable irrigation. This is exactly how a drip campaign works.

A drip campaign is a series of automated emails. They are sent to people who take a specific action. For instance, a user downloads a whitepaper. Immediately, they receive a thank you email. Three days later, they get a case study. A week later, they receive a consultation offer.

This process happens automatically. As a result, you stay top-of-mind without lifting a finger. The content "drips" relevant information to them over time. It educates them. It builds trust. Eventually, it persuades them to buy.

At DNA Digital Marketing, we specialize in these automated sequences. We ensure the right message hits the right person at the right time.