DNA Digital Marketing logo featuring red DNA helix and text "Digital Marketing" with tagline "The Science of Revenue Growth," set against a blue background.

We are DNA Digital Marketing.
A Creative Digital Marketing Agency
for Smart Businesses.

Our mission is to drive qualified leads to the doorstep of your sales department. We aim to push the marketing function so far down the marketing funnel, that there will be no difference between a marketing qualified lead and a sales qualified lead. It will plainly be a lead that is ready to buy.  Bridging the gap between marketing and sales is what we do.

More About Us

Future-Proof Your Growth: Next-Generation Digital Marketing,
Powered by AI Expertise

DNA Digital Marketingis not just an agency; we are your strategic partner for mastering the new era of online visibility. The world of search is changing—from traditional SEO rankings to instant AI-generated answers (GEO/AEO). We fuse cutting-edge digital marketingstrategies with our expertise in AEO (Answer Engine Optimization)and GEO (Generative Engine Optimization)to ensure your business doesn't just rank, it dominates the conversation.


We specialize in translating complex search evolution—including Google's AI Overviews, ChatGPT, and Perplexity results—into tangible, measurable growthfor your business. Our focus is laser-sharp: filling your sales funnel with qualified, sales-ready leads.


Stop hoping to be found. Start commanding attention.There is no more effective or cost-efficient method to drive consistent revenue than a perfectly optimized digital marketingstrategy. Ready to see your sales funnel revolutionize?

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Person using a laptop to design marketing strategies, with a notebook and coffee cup on a wooden desk, symbolizing digital marketing and content creation.

Website
Design

Social Media Management


Video
Production

Getting your Marketing
Strategy Right.


Often the difference between success and failure is having and adhering to a marketing strategy. Almost 70% of marketers don't have one, so we are here to help you eat their lunch. Want to beat your competition, let's have a chat.

Red dart hitting the bullseye on a black and white dartboard, symbolizing precision and success in digital marketing strategies.


Your Marketing Strategy:
Effective or Just... Busy?

Statistics show only 61% of marketers believe their strategy actually works. The line between success and failure is having a plan that delivers real results, not just activity. We build strategies that create measurable growth. 

Getting your Marketing
Strategy Right

Often the difference between success and failure is having a marketing strategy and sticking to it. Almost 70% of marketers don't have one; we are here to help you eat your competitor's lunch. Want to beat your competition? Let's have a chat.

Targeting For Your
Perfect Customer

Targeting for your perfect customer isn't about guesswork or broad demographics; it's about digital precision in the age of AI search. At DNA Digital Marketing, we use sophisticated analytics to identify exactly who needs your product, how they search. This hyper-focused approach ensures every marketing dollar is spent reaching sales-ready prospects, allowing your brand to cut through the noise and deliver the personalized, converting messages cited by AI Answer Engines.

Dart hitting the bullseye on a target, symbolizing precision in marketing strategy and lead generation.Dart hitting the bullseye on a target, symbolizing precision in marketing strategy and lead generation for businesses.
Target bullseye with wooden blocks featuring user icons, symbolizing focused marketing strategies and lead generation.
Wooden blocks spelling "TARGET" in front of a dartboard, symbolizing focused marketing strategies for lead generation and business growth.

The digital world has transitioned from a race for links to a crucial battle for Authority. When a user searches, they often don't click a link; instead, they receive a definitive,

AI-generated answer. This critical change means that if your business isn't cited by the AI, you are virtually invisible to the modern, high-intent customer. Therefore, relying solely on old-school Search Engine Optimization (SEO) practices is now a direct path to digital obsolescence. Learn how you can get ahead of it and win.  Download our FREE eBook.

The digital world has transitioned from a race for links to a crucial battle for Authority. When a user searches, they often don't click a link; instead, they receive a definitive,

AI-generated answer. This critical change means that if your business isn't cited by the AI, you are virtually invisible to the modern, high-intent customer. Therefore, relying solely on old-school Search Engine Optimization (SEO) practices is now a direct path to digital obsolescence. Learn how you can get ahead of it and win.  Download our FREE eBook.

Generate Better Leads
with Better Content

Reach targeted buyers and close more deals.

Content Marketing

Companies compete based on the value of their online content. At DNA Digital Marketing we help businesses like yours establish your brand with superior content.

Lead Generation

We help our clients develop lead generation strategies that target, attract, and nurture leads. We specialize in speeding up the sales cycle by pushing the marketing function farther down the funnel.

Smartphone with social media icons and communication symbols illustrating digital marketing and lead generation strategies.
Laptop displaying a marketing concept diagram featuring keywords like "Advertising," "Research," "Branding," and "Strategy," emphasizing the importance of a marketing strategy for business success.
Camera focused on a group of people collaborating in a modern workspace, symbolizing video production and content marketing strategies for businesses.
Camera lens with vibrant red and green lighting, symbolizing digital marketing and content creation, reflecting the importance of visual content in attracting and engaging online audiences.

Good website design 

A well-designed website can attract potential customers to the site, effectively communicate the business's value proposition and unique differentiators, and engage visitors with valuable content throughout their buying journey.
By implementing advanced search engine optimization techniques, a well-designed website can also increase its visibility in search engine results, allowing more potential customers to find the business.



First Impressions Count 

Your website is often the first interaction a prospect has with your business. It's essential to make a good first impression. A well-designed website can make your business appear more professional, trustworthy, and credible.

Branding & User Experience

Your website is a reflection of your brand. A good design can help reinforce your brand identity and create a consistent brand experience across all touchpoints. A good design enhances the user experience. It makes it easier for prospects to navigate your website, find the information they need, and take the desired action.

Solid Website Design 

A well-designed website can attract potential customers to the site, effectively communicate the business's value proposition and unique differentiators, and engage visitors with valuable content throughout their buying journey.
By implementing advanced search engine optimization techniques, a well-designed website can also increase its visibility in search engine results, allowing more potential customers to find the business.

Learn more
Hands writing on a poster with the text "WEB DESIGN," featuring icons for ideas and creativity, illustrating the process of effective website design for digital marketing.
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Website design showcasing responsive layouts on multiple devices, emphasizing user-friendly navigation and accessibility for digital marketing services.
Connect with your audience

Let us handle your Social Media Management

Social Media Management

In today's digital age, social media has become an integral part of our lives. With millions of people actively using various social media platforms, businesses have a great opportunity to increase their brand visibility and generate leads by effectively utilizing social media. But for a small business, managing it all can be overwhelming.

Paid Social Media Management

We help our clients develop a paid social media strategy that aligns with your business objectives and target audience. The team at DNA are experts at paid social media placements with unusually high CTR and low CPC: Increase your brand's visibility and reach.

Woman on smartphone and laptop, surrounded by social media engagement icons, illustrating effective social media management for businesses.
Group of young friends smiling and giving thumbs up, surrounded by various social media logos, representing digital marketing engagement and brand visibility.
Colorful assortment of social media network logos, including TikTok, Instagram, Facebook, and Snapchat, representing digital marketing strategies for audience engagement and brand awareness.
High-angle view of a collaborative workspace featuring social media platform logos (LinkedIn, Facebook, Snapchat, YouTube, WhatsApp) alongside charts and digital devices, illustrating social media strategy development for businesses.
Logo of Daily Ad Brief featuring a blue and yellow briefcase icon, representing media, trends, and marketing, highlighting DNA Digital Marketing's recognition in social media management.

We have been identified as
one of the top ten social media marketing agencies in Rochester NY

Expertise.com badge for Best Digital Marketing Agencies in Rochester 2025, featuring a laurel wreath design and teal accents.
Expertise.com award badge for Best Pay-Per-Click (PPC) Agencies in Rochester, featuring a laurel wreath design and the year 2025.
Expertise.com badge recognizing DNA Digital Marketing as one of the best social media marketing agencies in Rochester, NY, 2025.

We have been identified as
one of the top ten social media marketing agencies in Rochester NY

Expertise.com badge for Best Digital Marketing Agencies in Rochester 2025, featuring a laurel wreath design and teal accents.
Expertise.com award badge for Best Pay-Per-Click (PPC) Agencies in Rochester, featuring a laurel wreath design and the year 2025.
Expertise.com badge recognizing DNA Digital Marketing as one of the best social media marketing agencies in Rochester, NY, 2025.

Interested in Marketing Automation but not very sure why or how it can help your business? Don't worry about it.
We have you covered with our Free Ultimate Guide to Marketing Automation.

Download the Guide

DIGITAL MARKETING 
FOR MOST ANY BUDGET

Target Marketing

DNA Digital Marketing logo featuring a stylized DNA strand, symbolizing innovative digital marketing strategies and services for enhancing brand visibility and lead generation.
Marketing Automation
DNA Digital Marketing logo featuring a stylized DNA strand, symbolizing digital marketing expertise and innovation in lead generation and marketing automation.

Lead Generation 

DNA Digital Marketing logo icon representing digital marketing services and strategies.

Local SEO

DNA Digital Marketing logo featuring a stylized DNA strand, representing expertise in digital marketing and branding strategies.

MARKETING AUTOMATION BY SHARPSPRING

SharpSpring marketing automation partner badge featuring logo and text, relevant to free Marketing Automation Comparison Guide by DNA Digital Marketing.

DNA Digital Marketing is a Marketing Partner of SharpSpring, a Premier Marketing Automation Platform. We resell the marketing automation services with no long contracts, no hidden fees, month-to-month.
Highly customizable, highly capable, highly comparable to well known marketing automation solutions such as Hubspot, Marketo, Pardot and Act-On.

Learn how to do more - for less. Download our free comparison guide.