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How AI Models Measure Up in Creativity:

In AI - Artificial Intelligence, Digital marketing by Julio Ahumada

Insights from Recent Research on AI and creativity. A massive study involving 100,000 humans and large language models (LLMs) sheds light on how artificial intelligence performs in creative tasks compared …

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Privacy-Centric Marketing 

In AI - Artificial Intelligence, Digital marketing, Inbound Content Marketing by Julio Ahumada

The Unseen Battle for Trust As we roll through 2024, privacy isn’t a subtext in the digital marketing narrative; it’s the headline. With legislative acts like GDPR and CCPA defining …

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Doing Well by Doing Good 

In Digital marketing by Julio Ahumada

Increased Focus on Brand Purpose and Social Responsibility: In 2024, consumers are no longer mere spectators; they are active participants in the brands they engage with. As important as what …

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Focus on Brand Purpose 

In AI - Artificial Intelligence, Business Resources, Digital marketing by Julio Ahumada

Increased Focus on Brand Purpose and Social Responsibility: Doing Well by Doing Good In 2024, consumers are no longer mere spectators; they are active participants in the brands they engage …

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Video Marketing Dominance

In AI - Artificial Intelligence, Business Resources, Digital marketing, Inbound Content Marketing by Julio Ahumada

The Screen is your Stage. In 2024, if a picture is worth a thousand words, then a video is worth a million clicks. Video content is the beating heart of …

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Incorporating Data Analytics into your Business

In AI - Artificial Intelligence, Business Resources, Digital marketing by Dean Burgess

How to Incorporate Data Analytics Into Your Business Operations.  Data analytics is a type of business intelligence that involves collecting, organizing, and analyzing large swaths of data. This information is …

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Captivate and Convert:

In AI - Artificial Intelligence, Digital marketing by Dean Burgess

Advanced Strategies for Modern Marketers.  In a world flooded with information, standing out to capture your audience’s attention is more crucial than ever. Effective communication in marketing transcends mere presentation; …