Navigating the AI Search A Revolution for Client Success The digital landscape is undergoing a profound transformation. As a recent survey highlighted, a staggering 83% of users now prefer AI …
AI Search Is Reshaping How We Find Information
But At What Cost? The days of “Googling” may be numbered, or at least challenged. A recent Innovating with AI survey found that 83% of users believe AI-powered search is more efficient than traditional …
AI-Powered Customer Segmentation to Grow Your Business
Grow Your Business with AI-Powered Customer Segmentation Now that we understand the what and the why, let’s dive into the how. Here’s how DNA Digital Marketing uses AI to transform …
Smarter Marketing Starts with Smarter Segments
How AI is Redefining Customer Segmentation In today’s fast-paced, hyper-competitive digital landscape, the days of relying solely on basic demographics to define your customer segments are fading fast. Enter AI-driven …
Rethinking the Omnichannel Experience
When Every Door is Open: There’s a difference between being everywhere and being seamless. While many brands scatter themselves across platforms, hoping proximity will equal engagement, truly elevated omnichannel experiences …
Smart Business Owners Choose Marketing Firms
In the race to grow your business, doing everything yourself isn’t just inefficient—it’s a growth killer. If you’re wearing every hat in your company, chances are you’re dropping the ball …
Local SEO Trends for 2025: What Business Owners Need to Know
Local SEO Trends for 2025: What Business Owners Need to Know As we move into 2025, the world of SEO is evolving at a rapid pace. Local SEO, in particular, …
Help Your Small Business Grow
Web-Based Updates That Can Help Your Small Business Grow Staying competitive in today’s business landscape requires continuous adaptation to digital advancements. Web-based updates offer small businesses the tools to enhance …
A Rochester Marketing Company: One of the Smartest Moves a Business Owner Can Make
Did you know that color can influence purchasing decisions? For instance, blue evokes trust, while red can create a sense of urgency. A savvy Rochester marketing company understands these nuances, …
Local SEO Trends for 2025: What Business Owners Need to Know
Local SEO Trends for 2025: What Business Owners Need to Know As we move into 2025, the world of SEO is evolving at a rapid pace. Local SEO, in particular, …
Help Your Small Business Grow
Web-Based Updates That Can Help Your Small Business Grow Staying competitive in today’s business landscape requires continuous adaptation to digital advancements. Web-based updates offer small businesses the tools to enhance …
What Business Owners Need to Know about SEO
Local SEO Trends for 2025: What Business Owners Need to Know As we move into 2025, the world of SEO is evolving at a rapid pace. Local SEO, in particular, …
Digital Asset Management Best Practices:
Navigating Personalization with Strategic Organization In an era where personalized content reigns supreme, the pressure is on businesses to not only create but also manage a vast array of digital …
Finding the Best Digital Marketing Agency for you
The Best Digital Marketing Agency for you In the digital age, small businesses need to stay competitive. A key part of this is leveraging digital marketing. But how do you …
Focus on Brand Purpose
Increased Focus on Brand Purpose and Social Responsibility: Doing Well by Doing Good In 2024, consumers are no longer mere spectators; they are active participants in the brands they engage …
Video Marketing Dominance
The Screen is your Stage. In 2024, if a picture is worth a thousand words, then a video is worth a million clicks. Video content is the beating heart of …
AI Search Is Reshaping How We Find Information
But At What Cost? The days of “Googling” may be numbered, or at least challenged. A recent Innovating with AI survey found that 83% of users believe AI-powered search is more efficient than traditional …
AI-Powered Customer Segmentation to Grow Your Business
Grow Your Business with AI-Powered Customer Segmentation Now that we understand the what and the why, let’s dive into the how. Here’s how DNA Digital Marketing uses AI to transform …
Revolutionize Your Growth:
The New Era of AI in Digital Marketing is Here Revolutionize Your Growth: The New Era of AI in Digital Marketing is Here In the fast-paced digital world, standing still …
Smarter Marketing Starts with Smarter Segments
How AI is Redefining Customer Segmentation In today’s fast-paced, hyper-competitive digital landscape, the days of relying solely on basic demographics to define your customer segments are fading fast. Enter AI-driven …
Rethinking the Omnichannel Experience
When Every Door is Open: There’s a difference between being everywhere and being seamless. While many brands scatter themselves across platforms, hoping proximity will equal engagement, truly elevated omnichannel experiences …
A Rochester Marketing Company: One of the Smartest Moves a Business Owner Can Make
Did you know that color can influence purchasing decisions? For instance, blue evokes trust, while red can create a sense of urgency. A savvy Rochester marketing company understands these nuances, …
Why Hiring a Rochester Marketing Agency Is One of the Smartest Moves a Business Owner Can Make
As a business owner, you’re juggling a lot: product development, customer experience, staffing, financials. And somewhere in the middle of all that? Marketing. It’s essential, but it often gets buried …
Rochester Marketing Firms: The Local Advantage
Let’s cut through the noise. As a Gen-Xer who’s been around long enough to remember fax blasts and the launch of Google Ads, I can tell you this: the marketing …
Video Marketing Dominance
The Screen is your Stage. In 2024, if a picture is worth a thousand words, then a video is worth a million clicks. Video content is the beating heart of …
AI Tools in Digital Marketing
Marketing has changed forever with AI Smarter Campaigns, Better ROI Artificial Intelligence — this phrase has reverberated through boardrooms and digital war rooms for years, creating a near-mystical aura. But …
Personalized Marketing
Personalized Marketing: The You in the Algorithm Personalized marketing isn’t a feature; it’s an expectation, a standard as we barrel into 2024. Gone are the days of one-size-fits-all marketing messages. …
The Future of AI in Marketing: Advancements and Opportunities
I know another article on AI, there is no escape from it. AI has been with us in one form or another for years, and is here to stay. Look …
Inbound Marketing: Unlocking Success or for Small to Medium-Sized Business.
In today’s highly competitive digital landscape, small to medium-sized businesses (SMBs) are constantly seeking effective strategies to stand out from the crowd and grow their online presence. Inbound marketing has …
The Impact of Artificial Intelligence (AI) on marketing.
The impact of Artificial Intelligence (AI) on marketing teams continues to grow and 2023 could in fact be a watershed year for shaping how AI, marketers, and consumers interact. On …
Get a Digital Marketing agency and grow!
As a small business owner, you know how busy it can get for you just running your business. You also might have guessed that if you are to grow your …
What is digital marketing?
I get asked this a great deal, what is digital marketing? If you are online and you are because you are reading this, digital marketing is all around you. Some …
Personalized Marketing
Personalized Marketing: The You in the Algorithm Personalized marketing isn’t a feature; it’s an expectation, a standard as we barrel into 2024. Gone are the days of one-size-fits-all marketing messages. …
The Future of AI in Marketing: Advancements and Opportunities
I know another article on AI, there is no escape from it. AI has been with us in one form or another for years, and is here to stay. Look …
Inbound Marketing: Unlocking Success or for Small to Medium-Sized Business.
In today’s highly competitive digital landscape, small to medium-sized businesses (SMBs) are constantly seeking effective strategies to stand out from the crowd and grow their online presence. Inbound marketing has …
Get a Digital Marketing agency and grow!
As a small business owner, you know how busy it can get for you just running your business. You also might have guessed that if you are to grow your …
What is digital marketing?
I get asked this a great deal, what is digital marketing? If you are online and you are because you are reading this, digital marketing is all around you. Some …
What Are the Benefits of Digital Marketing?
Asking yourself why is it important and what are the benefits of digital marketing? Let’s take a peek at some of the benefits for small business owners: Obviously, digital marketing …
Local SEO is More Important Than Ever If You Are a Small Business
If you are a small business competing with national brands on a tight budget, local SEO can become your most powerful marketing weapon.Getting found with local SEO will improve your …
Local SEO Importance
Local SEO is critical for local businesses Previously, we’ve discussed SEO, and detailed what “Local Search Engine Optimization” is and the important role it plays in a company’s digital marketing …
What is Digital Marketing?
This is the age of digital marketing. The days of relying on Yellow Pages or local PennySaver ads for your business advertising are long gone. Your customers are online and …
Get a Digital Marketing agency and grow!
As a small business owner, you know how busy it can get for you just running your business. You also might have guessed that if you are to grow your …
What Are the Benefits of Digital Marketing?
Asking yourself why is it important and what are the benefits of digital marketing? Let’s take a peek at some of the benefits for small business owners: Obviously, digital marketing …
5 SEO Trends of 2022
What to expect 2022 If there’s one thing constant about SEO, it’s that SEO is always changing. In order to maintain your digital market share, you need to monitor and …
Local SEO is More Important Than Ever If You Are a Small Business
If you are a small business competing with national brands on a tight budget, local SEO can become your most powerful marketing weapon.Getting found with local SEO will improve your …
Local SEO Importance
Local SEO is critical for local businesses Previously, we’ve discussed SEO, and detailed what “Local Search Engine Optimization” is and the important role it plays in a company’s digital marketing …
Reputational Vandalism
Reputational Vandalism If you are a business, especially a small one, you often rest your business fortunes on what people say about you. It’s your reputation after all. What people …
Voice Search – What Every Website Owner Needs To Know
“…by 2020, 30% of all Internet searches won’t get conducted while in front of a screen.”
The Importance of Video in Marketing
Let’s talk about the importance of using video in your overall marketing plan. It’s IMPORTANT!! 86% of US businesses use video on their websites. 77% use video in Social …
Better Lead Generation
Lead generation is an essential part of any business’s sales process. However, not all leads are created equal. Chasing poor leads can be time-consuming and can impact revenue targets and …
Get a Digital Marketing agency and grow!
As a small business owner, you know how busy it can get for you just running your business. You also might have guessed that if you are to grow your …
What is digital marketing?
I get asked this a great deal, what is digital marketing? If you are online and you are because you are reading this, digital marketing is all around you. Some …
The Importance of SEO to Small Businesses
The Importance of SEO to Small Businesses You’ve probably heard the term SEO and you probably know you need it, but you aren’t sure what it is. This article will …
What Are the Benefits of Digital Marketing?
Asking yourself why is it important and what are the benefits of digital marketing? Let’s take a peek at some of the benefits for small business owners: Obviously, digital marketing …
Branding a Small Business, and Owners guide.
Building your Brand As a small business owner, you are tasked with creating a brand that makes a lasting, positive impression on customers. It’s the best way to build customer …
5 SEO Trends of 2022
What to expect 2022 If there’s one thing constant about SEO, it’s that SEO is always changing. In order to maintain your digital market share, you need to monitor and …
Local SEO is More Important Than Ever If You Are a Small Business
If you are a small business competing with national brands on a tight budget, local SEO can become your most powerful marketing weapon.Getting found with local SEO will improve your …
