Local SEO Trends for 2025: Maximizing Local Visibility In an ever-evolving digital landscape, staying ahead of SEO trends is vital for local businesses aiming to grow sales and maintain a …
What Business Owners Need to Know about SEO
Local SEO Trends for 2025: What Business Owners Need to Know As we move into 2025, the world of SEO is evolving at a rapid pace. Local SEO, in particular, …
Digital Asset Management Best Practices:
Navigating Personalization with Strategic Organization In an era where personalized content reigns supreme, the pressure is on businesses to not only create but also manage a vast array of digital …
Preparing for the AI Future
AI’s Impact on Employment by 2025: Preparing for the Future AI is transforming the job market at an accelerated pace. This article provides a structured overview of AI’s current effects …
How AI Models Measure Up in Creativity:
Insights from Recent Research on AI and creativity. A massive study involving 100,000 humans and large language models (LLMs) sheds light on how artificial intelligence performs in creative tasks compared …
Finding the Best Digital Marketing Agency for you
The Best Digital Marketing Agency for you In the digital age, small businesses need to stay competitive. A key part of this is leveraging digital marketing. But how do you …
Privacy-Centric Marketing
The Unseen Battle for Trust As we roll through 2024, privacy isn’t a subtext in the digital marketing narrative; it’s the headline. With legislative acts like GDPR and CCPA defining …
Focus on Brand Purpose
Increased Focus on Brand Purpose and Social Responsibility: Doing Well by Doing Good In 2024, consumers are no longer mere spectators; they are active participants in the brands they engage …
Incorporating Data Analytics into your Business
How to Incorporate Data Analytics Into Your Business Operations. Data analytics is a type of business intelligence that involves collecting, organizing, and analyzing large swaths of data. This information is …
Voice Search and SEO
I hear and obey! Voice your query. The year is 2024, and ‘Hey, Google’, ‘Hey, Siri’ or ‘Hey Alexa’ is pretty common. We have come to rely on it on …
Marketing Trends of 2024
The Shifting Sands of MarketingLet’s start with a hard truth. Marketing is not what it used to be. It’s neither an art nor a science but a blend of both. …
Integrating Digital Technology into E-commerce: A Comprehensive Guide
In the rapidly evolving world of e-commerce, businesses must adapt and innovate to stay competitive. One of the most effective ways to do this is by integrating digital technology into …
Bootstrap Beginnings
Resources for Launching your Low-Cost Business Starting a business is never easy, and it’s especially difficult when you don’t have the financial resources to support it. But don’t ever believe …
Smart Business Owners Choose Marketing Firms
In the race to grow your business, doing everything yourself isn’t just inefficient—it’s a growth killer. If you’re wearing every hat in your company, chances are you’re dropping the ball …
Choose Marketing Firms in Rochester NY
In the race to grow your business, doing everything yourself isn’t just inefficient—it’s a growth killer. If you’re wearing every hat in your company, chances are you’re dropping the ball …
Local SEO Trends for 2025: What Business Owners Need to Know
Local SEO Trends for 2025: What Business Owners Need to Know As we move into 2025, the world of SEO is evolving at a rapid pace. Local SEO, in particular, …
Help Your Small Business Grow
Web-Based Updates That Can Help Your Small Business Grow Staying competitive in today’s business landscape requires continuous adaptation to digital advancements. Web-based updates offer small businesses the tools to enhance …
Maximizing Local Visibility
Local SEO Trends for 2025: Maximizing Local Visibility In an ever-evolving digital landscape, staying ahead of SEO trends is vital for local businesses aiming to grow sales and maintain a …
What Business Owners Need to Know about SEO
Local SEO Trends for 2025: What Business Owners Need to Know As we move into 2025, the world of SEO is evolving at a rapid pace. Local SEO, in particular, …
Digital Asset Management Best Practices:
Navigating Personalization with Strategic Organization In an era where personalized content reigns supreme, the pressure is on businesses to not only create but also manage a vast array of digital …
Preparing for the AI Future
AI’s Impact on Employment by 2025: Preparing for the Future AI is transforming the job market at an accelerated pace. This article provides a structured overview of AI’s current effects …
The end of Tik Tok, ( in the US ).
At the beginning of the year I wrote a story about Tik Tok’s moment, reports from the battle front in Ukraine. How it had just broken out here in the …
What Are the Benefits of Digital Marketing?
Asking yourself why is it important and what are the benefits of digital marketing? Let’s take a peek at some of the benefits for small business owners: Obviously, digital marketing …
5 SEO Trends of 2022
What to expect 2022 If there’s one thing constant about SEO, it’s that SEO is always changing. In order to maintain your digital market share, you need to monitor and …
The Process of Building a New Website:
What to Expect
To build a strong business, you first need a compelling website. Designing a successful business website is one of the most effective ways to capture and maintain your audience’s interest. …
Websites, Lawsuits & ADA Compliance
You may have heard in the news recently that some law firms and individuals are filing lawsuits against companies who they believe are in violation of the Americans with disabilities …
Why Digital Marketing is Important
If you don’t have a clear vision of the path you should take, the people you want to attract and where you want to end up, you could easily be swallowed up by the digital jungle.
What is SEO?
SEO (search engine optimization) is system of organizing and categorizing, coding and presenting your “data” (website, links, metadata, and more) in order to rank higher in search engine results. Good …
The Importance of Video in Marketing
Let’s talk about the importance of using video in your overall marketing plan. It’s IMPORTANT!! 86% of US businesses use video on their websites. 77% use video in Social …
The Importance of Video for B2B Companies
Video is revolutionizing the B2B digital marketing landscape. B2C companies were the early adopters of video, but with Cisco predicting that video traffic will make up over 80% of all …
Video – Where to start?
Video – Where to start? You know that adding video to your digital marketing strategy can help you keep up with the competition, but where should you start? Anywhere! Your strategy …
What is Digital Marketing?
This is the age of digital marketing. The days of relying on Yellow Pages or local PennySaver ads for your business advertising are long gone. Your customers are online and …
Why SEO Search Engine Optimization is so IMPORTANT
The internet is a loud and crowded place I have actually heard Marketing Professionals – Digital Marketing Professionals, say that SEO is dead. I had to think for a moment, …
Local SEO Importance
Local SEO is critical for local businesses Previously, we’ve discussed SEO, and detailed what “Local Search Engine Optimization” is and the important role it plays in a company’s digital marketing …
Voice Search – What Every Website Owner Needs To Know
“…by 2020, 30% of all Internet searches won’t get conducted while in front of a screen.”
Local SEO or Global SEO?
There are two types of SEO that your business needs to utilize, Local and Global SEO. Learn how they them work in tandem to make you successful!
The Importance of Video in Marketing
Let’s talk about the importance of using video in your overall marketing plan. It’s IMPORTANT!! 86% of US businesses use video on their websites. 77% use video in Social …
The Importance of Video for B2B Companies
Video is revolutionizing the B2B digital marketing landscape. B2C companies were the early adopters of video, but with Cisco predicting that video traffic will make up over 80% of all …
Video – Where to start?
Video – Where to start? You know that adding video to your digital marketing strategy can help you keep up with the competition, but where should you start? Anywhere! Your strategy …
What is Digital Marketing?
This is the age of digital marketing. The days of relying on Yellow Pages or local PennySaver ads for your business advertising are long gone. Your customers are online and …
How DNA Digital Marketing Leverages LSI
Leveraging LSI Keywords We work at leveraging LSI keywords (latent semantic indexing) that are related to the core keywords related to the topic your page is about. They don’t just …
